A hotel with a performing digital presence
We helped this boutique hotel & restaurant become more visible online – even after a name change and a complete rebranding.
Our role
- Enhance their online reputation & improve Search Engine Optimization
- Optimise their existing digital channels (social media and booking platforms)
- Unify their presence: visual identity and content
The results
Improved visibility
An important part of the work was to improve the ranking of the venue on Google. In order to make sure the customers would find the restaurant when they needed it.
We managed to more than double the visibility of the brands Google Place listing and highly increased the clickthrough rate to the website.
Even though we didn’t do a real SEO campaign, the hotel now ranks extremely well for specific location-based queries.
A unified brand
We visually aligned all digital channels by making sure the users would always find the same pictures and information. The hotel is present on social media but our main focus was, important channels, being the online travel agencies (Booking, Expedia). Once the venue changed its name, we also cleaned the old content.
Actionable metrics
By installing Google Analytics via Google Tag Manager on the website, we were able to track the site’s conversions. Using these valuable metrics we can improve every channel of the company’s site even further.
Conclusion
As a result of the improvements we made, the hotel is entering their high season with very improved expectations.
